While most of us are savvy enough to wear a seatbelt on any given car trip, there are still hundreds of people who don’t take this crucial step when getting behind the wheel.

The project, brainstormed by New Zealand’s transport agency and Clemenger BBDO Wellington, is an effort to highlight the deaths caused on NZ’s roads due to passengers not wearing seatbelts!

“Truth is, a seatbelt can be the difference between ending up injured, or ending up dead.”

Liam Bethell

Kahutia Foster

Dion Perry

Dan Mason

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